Unilever BBetter PRODUCT beauty

"If you do something for the right reasons, that seems, for many, to be more important than actually having results – especially if those results are achieved for the “wrong” reasons (profit)."

Unilever BBetter PRODUCT Blueberry-Acai

Jaap Korteweg: "In that respect, people still are the true drivers of change. Most of all when it concerns the way we treat animals."

Unilever BBetter PRODUCT Plum-Elderflower

"Tesco is selling vegetarian sausages called ‘Little Willies’ – and the name is making shoppers giggle."

Unilever BBetter PRODUCT Lime-Elderflower

"The Vegetarian Butcher's purpose is to free animals from the food chain by offering a complete and delicious alternative to meat."

TVB Social Content

"Unilever is buying the meat-substitute company The Vegetarian Butcher as it looks to cash in on the growing number of consumers turning their backs on meat."

TVB Social Content

WIRED: "Embrace a fake meat future for its lesser-known benefits. The time has come to scale up fake meat, fast." 

Unilever BBetter PRODUCT Lime-Elderflower

DNA India interviewed Vegetarian Butcher Jaap Korteweg: "Our products will make the need for animals in our food chain a thing of the past."